Most branding starts with a logo.
I start with the truth.
I’ve spent fifteen years building brands for the people the personal-development world calls its leaders.
Before any of that, I built brands inside the machine - at Novo Nordisk and Janssen - then co-founded and co-ran a creative agency for fourteen years. So when I say the brands that work are built on truth, not a prettier logo, it's not a wellness platitude. It's what I learned moving real products for companies that measure everything.
Start here:
The Brand Breakthrough Intensive
Before a single word of copy, before a logo, before anyone touches a website - we find the platform:
In one intensive session, we excavate the through-line of your story and build the message, positioning, and container only you can hold.
You don’t leave with a vibe. You leave with it written down - a complete brand platform you could build an entire business on:
Your key message and positioning - the sentence that makes you impossible to confuse with anyone else
Your vision and brand promise
Your signature program architecture, mapped module by module
Your offer suite - what you sell, who it’s for, and why it lands
Your signature tools and frameworks, named to stick
Your book concept - title, hook, chapters
The podcast you should be making and the talks you should be giving
$3,500
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I did a Brand Breakthrough session with Michelle that profoundly impacted the course of my brand, my platform, and my career. She has this way of finding what your special sauce actually is and being able to put words to it - she pointed out things I’d never thought of as assets in 15 or 16 years of business. It was the jumping-off point for everything I’ve created since. My business has probably quadrupled since that session. If you have the opportunity to work with Michelle on your brand - do it.
TERRI COLE
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Michelle is an incredible strategist, marketer, and being of light. Her mission to inspire others is felt through everything she does.
GABBY BERNSTEIN
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Genius. Pure, genius. There are no words in the English language to appropriate capture Michelle’s gift for seeing people. Within 15 minutes, she had listened, captured, written, and packaged ME, all of me, in a way that no one else has been able to see or understand before. Michelle has a way of seeing BEYOND what is said. She identifies the little golden nuggets of who you are and what you’re here for. She has a way of connecting all of the dots so that your business can be a full, true expression of who you are. I came to Michelle feeling scattered, confused and not knowing HOW to incorporate all of me to best serve my clients. She immediately identified exactly who I am, what I’m good at, and how I’m meant to showcase that to the world so that my business is the truest expression of me. She’s a powerhouse mix of spiritual intuition, business organization, and practical implementation. I have more direction, purpose and clarity than ever before. Michelle is a visionary and my personal business whisperer.
JULIE SANTIAGO
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What I do is who I am. My only business plan is to follow the voice of my soul. Michelle understands this with a rare depth of heart.
MEGGAN WATTERSON
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Michelle helped me find the golden nugget of my project’s brand.
ALEX JAMIESON
The Signature Speech
Your talk, scripted start to finish.
Over seven days we build a minute-by-minute keynote that sounds like you and actually moves a room - storytelling beats, audience moments, a real call to action - plus a fully branded slide deck to carry it.
You walk away with the talk that gets you the stage, and the stage after that.
$1,750
Then we build the world
Once the platform exists, we build the ecosystem around it - as much or as little as you want.
Website - full copywriting, creative development, logo, look and feel
Signature Digital Program - writing every module, plus filming and production oversight
Examples of what comes next:
Podcast - naming, branding, episode architecture, production oversight, guest outreach and introductions
Placement - conference and stage strategy, essay and media placement, and warm introductions to the agents, editors, producers, and rooms you belong in
The Inner
circle
Every client lands in The Inner Circle - a monthly, client-only container built on the least glamorous truth in business: the right room changes everything.
A peer network of founders, authors, coaches, and clinicians actually building things, warm introductions across it, and a monthly gathering with a guest worth your calendar.
A few recent Inner Circle sessions:
Executive Editor at Hachette & book process guide
On navigating the writing, editing, and publishing journey, from dreaming about a book to actually selling one.
DIANA VENTIMIGLIA
Founder & CEO of Fearless Communicators, public speaking coach, creator of the Story Doula Process®
On finding your natural speaking voice, shaping your body of work into a talk that lands, and speaking from presence instead of performance.
EDUARDO PLACER
Book publishing coach, former Director of Publicity & Book Marketing at Hay House, creator of The Book Proposal Blueprint™
On what agents and editors actually want in a proposal, clarifying your concept, and building a platform before you have a deal.
RICHELLE FREDSON
Head of Publicity & Book Marketing at Hay House
On what really moves the needle in a book launch and promotion.
LINDSAY MCGINTY
Positioning strategist and founder of Statement Piece Studio
On using your brand to make money without the content treadmill: campaigns vs. content, and testing an offer before you go all in.
HILLARY WEISS
Strategic event producer and advisor
On designing and securing seats at the summits, panels, and gatherings people actually remember.
RACHEL GOLDSTEIN
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BRAND CREATIONS
