There’s gold in the mud. I excavate it - the real brand, and the real you, buried under a lifetime of shoulds.
Own what you’re not
FEATURED in
SPOKEN at
WELCOME TO
me!
I spent years in the wellness industry - I drank the green juice, did the breathwork, flew to India to get enlightened - and came home with a report card that literally said NOT AWAKENED.
And honestly? Best thing that ever happened to me.
Now I do two things.
I write and I talk.
Books, stages, panels, podcasts, anywhere with a microphone and a willing audience - about shame, self-worth, and the exhausting idea that you’re a project that needs fixing.
And I build brands.
People come to me when they’re done performing a polished, on-message version of themselves and want to find the real one - the brand that holds where they’ve been, where they are, and where they’re going.
Then we build the whole thing, soup to nuts.
WHAT BRINGS YOU HERE
The message only you can hold - built into a brand, a business, a platform. Everyone starts a Brand Breakthrough.
I WANT TO BUILD MY BRAND.
I’m here for the book and the writing.
(NOT) Awakened, the waitlist, the stages, and Substack.
the book
IS COMING!
My first book, out February 23, 2027 from Hachette Balance.
A reckoning with the wellness world’s favorite promise - that there’s a better, higher you to chase - and a case for owning the parts it keeps telling you to transcend:
the mess, the rage, the appetites, the shame.
This is a book about the specific things we're taught to keep behind closed doors:
Bulimia and the long war with my body, money and the mirages we build around it, marriage and the parts no one posts, motherhood, the mental-health stuff that ran silently through my family for generations, and the spiritual striving that turned out to be shame in better lighting.
I go there because that's
where the freedom was hiding.
The scene that started it all
I flew to India to get enlightened. A month of meditation, silence, the whole thing. At the graduation ceremony, in front of everyone, I was handed a report card.
Mine said…
NOT AWAKENED.
It was the best worst moment of my life - and it's where the book begins.
Drop your email and I'll send you the scene, straight to your inbox!
No funnel, no 14-part series, no "journey." Just the pages - plus a front-row seat to the cover, the preorder bonuses, and the day the book is actually buyable.
WHEN I'M NOT DOING ALL THAT.
And…
I live in Easton, Connecticut (the Christmas Tree Capital of Connecticut!), with my husband Eric, our sons Ryker Bear and Jordie Bee (yes, named after Star Trek: The Next Generation), and two of the scruffiest, fluffiest rescue dogs in all the land, John Perry and Mia, who fully run the place.
I co-founded Soul Camp - transformational sleepaway camps for adults held around the country, the Connecticut Women’s Club, and the Enchantment Experience, and I sit on the boards of One Girl and Kindness.org.
I’m in long-term recovery for, well, almost everything, which is the quiet engine under all of it.
I learned the hard way that the truth, said out loud in a room full of people,
is the thing that actually sets you free
That’s what I write about. That’s what I build.
That’s pretty much what I’m like at dinner, too.
On Instagram
Where I actually live!
Book excerpts, brand launches, the Halloween chaos, and the occasional financially-feral family trip.
Come for the honesty, stay for the captions.
This is me, raising my hand and saying:
I'll go first.
My substack is where I tell the truth in real time - about myself, my food, my thoughts, my marriage, the whole unresolved mess of it - before I've got any of it figured out. No five-step frameworks.
No "do the work and glow up."
Just the stuff most people wait until they're healed to admit, except I'm not waiting and I'm not healed.
